Privacy policy

Last Updated: September 29, 2026

This Privacy Policy describes how FAS Moo OpCo LLC (doing business as Miracle Moo, the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from miraclemoo.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect:

1. Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Basic contact details: Name, billing address, shipping address, phone number, and email address.
  • Order information: Name, billing address, shipping address, payment confirmation, email address, phone number, and purchase history.
  • Account information: Username, password, security questions, and saved account preferences.
  • Shopping information: Items you view, put in your cart, or add to your wishlist.
  • Customer support information: Information you choose to include in communications with us, for example, when submitting an inquiry or ticket through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

2. Information We Collect through Cookies

We automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, web beacons, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection details, your IP address, and other information regarding your interaction with the Services.

3. Information We Obtain from Third Parties

We may obtain information about you from third parties, including from vendors and service providers who collect information on our behalf, such as:

  • E-Commerce Platform: Companies that support our Site and infrastructure, such as Shopify.
  • Payment Processors: Providers who collect payment information (e.g., bank account, credit or debit card details, billing address) to process your transactions securely.
  • Marketing & Advertising Technologies: When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using tracking technologies such as pixels, web beacons, software developer kits (SDKs), and third-party libraries.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of information provided to us by third parties and are not responsible for any third party's policies or practices.

How We Use Your Personal Information

  • Providing Products and Services: We use your personal information to perform our contract with you, including processing payments, fulfilling orders, arranging shipping, managing recurring subscriptions, sending notifications related to transactions (confirmations, invoices, tracking updates), maintaining your account, facilitating returns or exchanges, and enabling you to post product reviews.
  • Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as sending marketing communications via email, SMS, or postal mail, and showing you advertisements for products or services. This includes tailoring advertising across our Site and third-party websites.
  • Security and Fraud Prevention: We use your personal information to detect, investigate, or take action regarding potential fraudulent, illegal, or malicious activity. If you register an account, you are responsible for maintaining the confidentiality of your credentials. If you believe your account has been compromised, contact us immediately.
  • Customer Support & Communications: We use your personal information to provide customer care, respond to inquiries, and improve our Services, in our legitimate interests to maintain an effective business relationship with you.

Cookies and Tracking Technologies

We use Cookies on our Site to power and improve our store operations (including remembering your preferences and cart contents), run analytics, and evaluate user interaction with the Services. For specific information regarding cookies used to power our store via Shopify, visit Shopify Cookie Policy.

Most web browsers automatically accept Cookies by default, but you can set your browser to remove or reject them. Removing or blocking Cookies may negatively impact your user experience and cause certain features or general functionality to work incorrectly or become unavailable. Blocking Cookies may not completely prevent how we share information with third parties, such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes subject to this Privacy Policy:

  • Service Providers: Vendors who perform services on our behalf (e.g., website hosting, IT management, payment processing, third-party logistics/warehousing/shipping, customer support, and cloud storage).
  • Business & Marketing Partners: Partners (including Shopify) to support advertising, marketing, and commercial initiatives in accordance with their respective privacy policies.
  • With Your Consent: When you direct, request, or consent to disclosures (e.g., shipping carriers, social media integrations, or login widgets).
  • Corporate Affiliates: Affiliates within our corporate group in our legitimate interests to operate our business.
  • Legal Obligations & Business Transfers: In connection with a corporate transaction (e.g., merger, reorganization, asset sale, or bankruptcy), to comply with lawful subpoenas or warrants, enforce our terms of service, or protect the rights, property, and safety of our company, users, or the public.

Disclosures of Personal Information (Past 12 Months)

We have disclosed the following categories of personal information for business and commercial purposes in the preceding 12 months:

Category of Personal Information Categories of Recipients
Identifiers (e.g., basic contact details, order information, IP address, account identifiers) Service providers (IT, payment processors, fulfillment and shipping partners, customer support platforms), business and marketing partners, corporate affiliates.
Commercial Information (e.g., records of products purchased, order details, shopping cart history, support interactions) Service providers (hosting, payment processors, fulfillment partners, logistics carriers, analytics vendors), business and marketing partners.
Internet / Network Activity (e.g., Usage Data, browsing history on the Site, device metadata) Service providers (analytics tools, web hosting platforms), business and marketing partners, advertising networks.

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.

Personal Information "Sold" or "Shared"

Under applicable US state privacy laws (such as the CCPA/CPRA), the use of third-party advertising cookies and audience matching may be classified as "selling" or "sharing" personal information. In the preceding 12 months, we have shared personal information for cross-context behavioral advertising as follows:

Category of Personal Information Categories of Recipients
Identifiers (basic contact details, online identifiers) Advertising networks, analytics partners, and marketing platforms (including Shopify Audiences).
Commercial Information (purchase history, product views) Advertising networks and marketing partners.
Internet / Network Activity (Usage Data, interaction metrics) Advertising networks and analytics partners.

Mobile / SMS Communications

If you opt in to receive text messages (SMS/MMS) from us regarding marketing promotions or order updates:

  • We collect your mobile phone number and opt-in consent record.
  • No Sharing of Mobile Data: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
  • Opt-Out: You can cancel SMS notifications at any time by replying STOP to any text message received. For support, reply HELP or email hello@miraclemoo.com.

User-Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit content to public areas of the Services, it will be publicly accessible. We do not control who accesses this content and cannot guarantee that third parties will respect your privacy or maintain security. We are not responsible for the privacy, security, or misuse of information you choose to make publicly available.

Third-Party Websites and Links

Our Site may provide links to third-party websites or platforms. If you follow links to sites not operated or controlled by us, you should review their respective privacy and security policies. We do not control and are not responsible for the content, privacy practices, or security of third-party platforms.

Children's Data

The Services are not directed to children, and we do not knowingly collect personal information from individuals under the age of 18 (or the age of majority in your jurisdiction). If you are a parent or guardian and believe your child has provided us with personal information, please contact us at hello@miraclemoo.com to request deletion.

As of the Effective Date of this Privacy Policy, we have no actual knowledge that we "sell" or "share" the personal information of consumers under 16 years of age.

Security and Retention of Your Information

We implement administrative, technical, and physical security measures designed to protect your personal information. However, no data transmission over the Internet or electronic storage system is completely secure, and we cannot guarantee absolute security. We recommend you do not send sensitive or confidential information through unencrypted channels.

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, maintain your account, provide our Services, resolve disputes, enforce agreements, and satisfy legal, accounting, or regulatory requirements.

Your Rights and Choices

Depending on your state or country of residence, you may have some or all of the following rights regarding your personal information:

  • Right to Access / Know: Request access to details regarding the categories and specific pieces of personal information we maintain about you, the sources from which it was collected, and the third parties with whom it was shared.
  • Right to Delete: Request deletion of personal information we have collected from you, subject to certain legal exceptions.
  • Right to Correct: Request correction of inaccurate or outdated personal information.
  • Right to Portability: Request a copy of your personal information in a structured, machine-readable format.
  • Right to Opt-Out of Sale, Sharing, or Targeted Advertising: Direct us not to sell or share your personal information or process your data for targeted advertising. If you visit our Site with the Global Privacy Control (GPC) opt-out preference signal enabled, we treat this as a valid opt-out request for your device and browser.
  • Right to Limit Sensitive Data: Direct us to limit the use or disclosure of sensitive personal information to strictly necessary operational functions.
  • Restriction of Processing & Consent Withdrawal: Request that we restrict or cease processing your data where processing relies on your consent.
  • Appeals: If we decline to act on your request, you may appeal our decision by replying directly to our response or writing to hello@miraclemoo.com.
  • Managing Marketing Preferences: Opt out of promotional emails at any time by clicking the "Unsubscribe" link at the bottom of our emails. Even if you opt out of promotional emails, we will continue to send non-promotional transactional communications (such as order confirmations and shipping updates).

To exercise any of these rights, contact us at hello@miraclemoo.com.

We will not discriminate against you for exercising your privacy rights. To protect your data, we may take steps to verify your identity (such as requiring access to your registered email address or account) before fulfilling requests. You may designate an authorized agent to submit requests on your behalf; authorized agents must provide written proof of authorization, and we may verify your identity directly with you.

Shopify Audiences Opt-Out

We may use Shopify ad services, such as Shopify Audiences, to assist in personalizing advertising across third-party platforms. To opt out of having your personal data used by Shopify merchants participating in these ad services, visit Shopify Privacy.

International Users

We transfer, store, and process personal information outside your country of residence, including within the United States. Your information is also processed by personnel and third-party service providers located in these jurisdictions.

If we transfer personal information out of the European Economic Area (EEA) or United Kingdom, we rely on recognized transfer mechanisms, including European Commission Standard Contractual Clauses (SCCs) or UK International Data Transfer Agreements, unless the destination country has been formally recognized as providing an adequate level of data protection.

Complaints

If you have concerns about our privacy practices, please contact us at hello@miraclemoo.com. If you are not satisfied with our resolution, you may have the right to lodge a complaint with your local data protection or consumer privacy authority.

Contact Us

If you have questions regarding this Privacy Policy or wish to exercise your rights, please contact us:

  • Entity: FAS Moo OpCo LLC (Miracle Moo)
  • Email: hello@miraclemoo.com
  • Mailing Address: 400 N Tampa St, Ste 1550 - 136620, Tampa, FL 33602, United States